Hein Barnhoorn has worked with and managed marketing teams in a variety of companies including Gaastra, McGregor and Tommy Hilfiger. His passion for sustainability dates back to his first job at Esprit Europe, where he was responsible for the activation of ECOllection. The need to work for a better sustainable world has remained his drive ever since. His focus has become the circular fashion business working on Denim Deals and also on setting the stage for the first circular retailer, TOMO. Hein is married with 4 kids and loves spending time on the Dutch ‘Wadden’ islands.