Press Release, Amsterdam 9 April 2020
Waste2Wear and MYoMY, renowned for its iconic and ethical MY PAPER BAG, have engaged in a close partnership to share knowledge and develop MYoMY’s first bag collection made completely from recycled plastic. The result is the light and sporty MY CIRCLE BAG collection that launched this week.
The MY CIRCLE BAG collection uses Waste2Wear® canvas and lining, made of 100% recycled post-consumer, waste plastic bottles. For each bag, 6 to a maximum of 36 plastic bottles are needed. In total, just by using Waste2Wear fabrics, MYoMY has already prevented 224,760 plastic bottles from ending up in landfill or in our oceans.
This partnership is yet another example of how Waste2Wear takes responsibility for our planet and oceans, while closely collaborating with others.
For its brand partners, Waste2Wear compiles per given order a traceable Environmental Impact Report. In addition to the total number of post-consumer waste PET bottles recycled, the report indicates the amount of reduction in CO2 emissions, water, and energy usage. Each report is based on a Product Life Cycle Assessment.
For the production of the MY CIRCLE BAG collection, a reduction of 17,042 Kg of CO2 was achieved. It would take a tree 774 years to absorb this much CO2. The reduction of water was 212,503 litres, which equals the amount of water consumed by one person in 2.6 years. Energy reduction was 228,851 MJ, which is enough to light a bulb for 136 years.
“For businesses, measuring their achieved impact on people and the planet is essential. It’s the only way to know whether you’re on track in operating sustainably.”
Monique Maissan, CEO of Waste2Wear:
Being a frontrunner in the industry, Waste2Wear also knows how storytelling contributes to the success of a sustainable and circular product. The MY CIRCLE BAG collection is therefore delivered to MYoMY with a tailor-made communications support kit developed through co-creation.
Point of sale communications material show engaging storytelling and images to inform customers their MYoMY bag is eco-conscious, responsibly made, and a perfect fit for the vegan-oriented among us. Through a QR code, customers are informed and inspired with a movie showing the whole process from plastic waste bottle to new a new fabric. We also congratulate consumers with their contribution to a cleaner world by purchasing a bag from this collection.
We believe in doing business for good. That may sound easy, but in practice it means you will face dilemmas. We manage those by staying true to who we are. That’s why we believe a good business relationship starts with talking about values. Reach out to us, let’s talk and start doing business for good!