We believe that the only future for the promotional market is to become sustainable. Promotional products and corporate gift serve an important purpose: showing appreciation. But how and with what effect on people and the environment these products are produced needs to change. This is not a quick fix, that is why we say we are serious about sustainability. Our holistic approach will take years and we aim to take all our stakeholders on this journey towards a more sustainable future. That’s why we insist on partnering up with companies that have the same sustainability vision and goals as we do and Waste2Wear is the perfect company with their passion about relieving the planet of the plastic problem to ensure the future of our planet by offering innovative fabrics and products made from recycled land-and ocean plastics, based on a fully traceable and transparent supply chain.
Background
PF Concept International Coöperatief U.A. is the European market leader in developing, selling and delivering promotional products. Think of giveaways such as pens, (company) clothing or sports bottles with, for example, the logo of your employer or customer on them. As part of the global market leader Polyconcept Group, our complete portfolio now amounts to about 12,000 articles. These products are stored in our 45.000m² ‘PF Logo Express’ warehouse near the Polish city of Poznan or our printing facility in the United Kingdom and are decorated with our high-tech equipment to suit one’s needs. We operate B2B2B, so finished products find their way to end customers via one of our 10,000 resellers in over 100 countries.
The Collaboration
The Borax short sleeve GRS recycled cool fit t-shirt (in both men’s and women’s models) is the newest addition to the Elevate NXT range – the sustainable sub-brand within Elevate which is the apparel brand of PF Concept – in collaboration with Waste2Wear. Technical comfort combined with a fashionable look makes this the go-to sports item. The Borax t-shirt is made of a certified recycled polyester blend with elastane for extra stretch and comfort designed for virtually any (outdoor) activity.
